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Emily Parker, cofounder of Longhash, reads from an essay she wrote about a problem that is probably relatable to everyone in the crypto industry: how you explain blockchain technology to other people. She goes into the three main reasons why the industry has this problem, including the fact that the decentralized nature of the space means there’s no designated marketer, that many in crypto don’t know what story to tell, and how many actors in the space prefer to engage in petty infighting vs. communicating to outsiders. Plus, she has a few suggestions on what the industry could do to tell its story better and get more people on board.

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